Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?
What if I told you that 72 percent are more likely to watch a TV show after engaging with its social media page or second screen app? And when you consider that Americans spend at least 34 hours per week in front of a TV set, and that 51 percent of socially savvy viewers use social networks to connect with others whilst watching the same show, well, you do the (marketing) math.
This infographic from Wowza Media Systems presents some eye-opening statistics about the growing value of the second screen.
(Source: Wowza Media Systems.)