USPS Creates Another Interactive App Using Augmented Reality
Color me shocked when I saw USPS’s latest app using augmented reality. Basically, you scan some snail mail (presumably junk) and the app shows you the rest of the ad in sleek, interactive features.
Augmented reality is not new to USPS. In June of 2009, its Priority Mail website launched a Virtual Box Simulator wherein users can determine whether their items will fit into flat rate boxes. This 3D feature did not redeem the poorly performing organization.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in