User-Generated Content Landmines to Watch Out For (Infographic)

There are some real challenges associated with user-generated content, including copyright violations and ensuring that user content is on brand.

User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.

Much like influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space.

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