How to "Use Facebook as Page" to Raise Brand Awareness and Gain Fans

The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains walk-throughs and strategies for posting links to your Page on other Pages, creating Events as a Page, and finding content to post to your fans through a news feed of Pages that your Page Likes. 

When Facebook redesigned Pages in February 2011 one of the features it implemented was the ability for administrators to use Facebook ‘as’ their Page (as opposed to as a user), providing access to additional tools and allowing admins to interact and engage in and around Facebook as their brand.

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