USA Today Adds Microsoft Tag to Print Pages

USA Today is tagging up with Microsoft, announcing that it will feature at least one Microsoft Tag bar code in each section of its print edition every day, which readers can scan with their mobile devices to access further online content including videos, photo galleries, and other digital features.

Owners of mobile devices can download the free Microsoft Tag reader app at http://gettag.mobi.

USA Today president and publisher Dave Hunke said:

This initiative is part of our goal to bring together our digital and print platforms to provide our readers easier access to special features from the newspaper.

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