Urban Airship: incorporating push notifications improved Airbnb’s booking speed 8x
Enabling push notifications in a mobile app can double its engagement level and user retention according to Urban Airship. The startup, which provides in-app purchase and push notification services to other mobile developers, is touting the results from another growing startup — travel accommodation booking service Airbnb — as proof that push can have dramatic results.
Airbnb has been working with Urban Airship since December 2011, offering users the chance to receive push notifications whenever they receive a message about a potential rental.
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