Upsight's mobile analytics platform now serves over 25,000 apps

App analytics and marketing platform Upsight (formerly Kontagent-PlayHaven) has announced new milestones for its platform, which now serves over 25,000 apps. The platform reaches 700 million monthly active users, and processes over 500 billion events each month. The Upsight platform helps developers measure the lifetime value of their users, and provides data on user acquisition, retention, engagement and monetization.

Today also marks the launch of the platform’s Custom Segmentation feature, which allows developers to target their users based on a variety of factors, including location, language, connection type, game version, hardware, number of played sessions, last session length and time, amount of money spent within an app, and even OS version.

Through a combination of these factors, alongside ones determined by developers, teams can create highly targeted user groups, and send them specific messages.