Facebook Announces Updates To Mobile App Ads

By David Cohen 

AppEngagement650The good news keeps coming for application developers on Facebook, as the social network announced three updates for its mobile app ads: the ability to create mobile app ads for engagement and conversion; a more automated audience-creation process; and a simpler way to select ad destinations.

Facebook offered more details on the three updates in a post on its developer blog:

First, you can now create mobile app ads for engagement and conversion from our Ads Create tool, offering a simpler way to set up engagement campaigns. This will roll out over the next week. You still have the option to use Power Editor or a Preferred Marketing Developer, depending on your advertising needs.

Additionally, we are making it easier to reach your existing app users with a more automated audience-creation process. Now, if your application is measuring installs or app conversions with the Facebook software-development kit or a Mobile Measurement Partner, you can easily reach people who have installed your app by checking a box. While setting up ads, you simply check the “target people who have installed your mobile app” option when selecting your targeting, and you will then see an estimate of the ad’s audience size.

Finally, we have simplified selecting your ad destination. For an iOS app, you will need to have already excluded people who have your app installed. For an Android app, you will need to have already registered your class name on the Facebook developer site. You can then choose to launch your app from a mobile app ad for engagement without providing a deep link. When creating your ads, you can choose “launch app without a deep link” so that your mobile app ad for engagement will just open your app when clicked.

App developers: What are your thoughts on these three updates?