Facebook Announces Updates To Mobile App Ads

The good news keeps coming for application developers on Facebook, as the social network announced three updates for its mobile app ads: the ability to create mobile app ads for engagement and conversion; a more automated audience-creation process; and a simpler way to select ad destinations.

The good news keeps coming for application developers on Facebook, as the social network announced three updates for its mobile app ads: the ability to create mobile app ads for engagement and conversion; a more automated audience-creation process; and a simpler way to select ad destinations.

Facebook offered more details on the three updates in a post on its developer blog:

First, you can now create mobile app ads for engagement and conversion from our Ads Create tool, offering a simpler way to set up engagement campaigns.

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