And, despite the massive growth in social networking over the past few years – 2012 was the biggest year that the social world has ever seen – that attitude doesn’t appear to be changing.
In 2010, just 16 percent of CEOs worldwide had a presence on one or more social media sites. Two years later, that number is up a whisker to 18 percent.
It’s a pretty poor turnout, to be sure. But it’s not all bad news. Two thirds (66 percent) of the CEOs of the world’s top fifty companies are social, a huge jump from just 36 percent in 2010.
Moreover, chief execs in the U.S. are far more likely to be social than their counterparts in Europe and Asia, and with good reason – social CEOs are almost always at the forefront of companies with a higher repetitional status.