Social media marketing? It’s all well and good if you’re behind the wheels of a cool, sexy brand that appeals to the key demographics on Facebook, Twitter and Instagram. I mean, that’s easy, right?
But what if your brand is a bit dry? Or even dull? What if your product is as far from sexy as it could possibly be? What then, marketing gurus?
Well, you have to get a little creative. And that’s what brands such as Staples, Sharpie, Tampax and Bodyform have done, using humour, conversation and innovative promotional campaigns to raise engagement and drive awareness. And hey, if it works for those guys, then it can work for you, too.
This infographic from WhoIsHostingThis.com looks at non-sexy brands that rock social media.