Unruly Media Raises $25M For Global Social Video Expansion

By Megan O'Neill 

Global online ad spend is set to reach $110 billion by 2014 with video ad spend leading the pack, and social video advertising platform Unruly Media is positioning itself as one of the leaders in this arena.  Wednesday they announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund.  The financing round clocks in at the largest ever for a private company in the social video space.

According to a press release, the investment “will be used to accelerate international growth and cement Unruly’s position as the global leader in this fast-growing area.”  Unruly has been profitable since 2009 and has a revenue run-rate approaching $50 million.  They’ve delivered hugely successful campaigns, from Evian’s ‘Roller Babies’ to Old Spice’s ‘Man Your Man Could Smell Like.’

COO and co-founder, Sarah Wood, told Greg Jarboe at ReelSEO.com, “We’ve been very profitable for 3 years and growing very fast so we didn’t need to raise money to continue growing the company at our current rate, but we’d been approached so many times during 2011 that we realized there was an opportunity to raise a significant round in order to accelerate our international expansion.”

She continues, “We’ll be using the funding to build out the development team and expand our international footprint.  We’ll be opening offices in Chicago and Miami during 2012 and will beef up our presence on the east and west coast.  Plus we’ll be continuing to expand in Europe, with an office in Berlin.  We’re also looking to set up shop in Asia over the next few months.  In all, we plan to double headcount to around 200 in 2012.”  The company is headquartered in London, with offices in New York, San Francisco, Chicago, London, Berlin, Paris, Amsterdam, Stockholm and Sydney.

Unruly founder and Group CEO Scott Button says that the investment “represents an important milestone for the company and social video as a whole.  Five years ago, we set out to help brands capture the massive opportunity in social video and we’re delighted that such a distinguished group of investors share our conviction.”

Marion Bernard, Regional Director of BGF, one of the investors, says, “In a short space of time, Unruly has played a major role in the explosive growth of social video and this investment gives it additional firepower.  We look forward to working with the company and our co-investors to take advantage of the very significant global expansion opportunities.”

Image: cybrain via Shutterstock

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.