Unrestricted access to Facebook coming

In the beginning, Facebook was only accessible to students at a few elite schools. As it grew, it opened its doors to everyone in college. Then to everyone in high school. Then to everyone in a company. All in all, it was a very successful user acquisition strategy.

Now, with nearly 10 million members and near total penetration of the college market, unrestricted access to Facebook is coming soon.

According to AdAge,

“Whenever we’ve opened our network, our existing members have reacted negatively, even though they’ve always adjusted,” [a company spokeswoman] said.

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