Unmetric Integrated Into Shift Open Marketing Cloud

Social intelligence and benchmarking platform Unmetric has been integrated into the Shift Open Marketing Cloud, the two companies announced Tuesday.

UnmetricLogo650Social intelligence and benchmarking platform Unmetric has been integrated into the Shift Open Marketing Cloud, the two companies announced Tuesday.

The addition of campaign intelligence from Unmetric, which is powered by algorithms and human insights, will enable users of the Shift Open Marketing Cloud to analyze and identify key social media metrics across platforms and enhance their paid media strategies.

The two companies said marketers will be able to analyze the performance of their campaigns, identify which strategies drove engagement, and improve efficiency by backing the best-performing elements of their campaigns.

Shift Co-Founder and CEO James Borow said in a release announcing the integration:

Our goal is to provide brands with a single platform that combines all of the data and solutions they need to reach their customer with the right message, at the right time, and Unmetric’s data and capabilities complement that mission.

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