NFL Teams on Facebook, Twitter and Instagram, Weeks 13-15

The Dallas Cowboys continued their National Football League season-long dominance on Facebook, Twitter and Instagram.

The Dallas Cowboys continued their National Football League season-long dominance on Facebook, Twitter and Instagram.

Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Nov. 29 through Dec. 19, using its cross-channel reports, and it found that the Cowboys retained their lead in Facebook audience size and once again finished first in Facebook engagement, Twitter growth, Twitter engagement and Instagram growth.

Other findings by Unmetric included:

  • Fellow 12-2 team the New England Patriots had a strong three weeks, as well, leading in audience size on Twitter and Instagram, as well as Instagram engagement.
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