Universal Tags Bridesmaids with as a Socializing Gesture
A reader sees the full-page ad, becomes interested in Bridesmaids, wants to see the trailer, and so scans the Tag with the free Tag Reader app. Then, the reader can watch the Bridesmaids trailer and access additional movie information and content. According to Microsoft, Universal is the first major film studio to use Tag technology to promote a first-run, nationally released movie.
Universal Pictures has joined Microsoft Tag to promote the new comedy Bridesmaids. A girl’s night out movie that will attract primarily the female moviegoers. Universal plans to target the female market by enabling smartphone users to interact with full-page ads about the movie. The ads will run in several magazines, including Cosmopolitan, InStyle, People StyleWatch and Us Weekly.
A reader sees the full-page ad, becomes interested in Bridesmaids, wants to see the trailer, and so scans the Tag with the free Tag Reader app.
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