Universal Search Ranking Tips for Video and Images
"With good SERP data and a solid SEO strategy, universal search can help marketers improve just about every metric they care about."
It’s impossible to ignore the encroachment of Google’s universal search features on search engine results pages (SERPs).
In the context of universal search, it’s important to understand where you rank organically (while not the traditional ten blue links, above-the-fold results are still natural). Econsultancy’s Charity Stebbins recently shared how to take defensive and offensive measures to rank for images and video in universal search.
“Universal search is another opportunity to get your brand out there in a competitive market.
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