Uniqlo, ‘Time Out New York’ Set Facebook Contest

By Julie D. Andrews 

There’s a social media strategy afoot– did you see it? Go to the Facebook page for Big Apple stylistas’ best kept shopping secret (jeans start at $10, cashmere sweaters at $50), Japanese clothing company Uniqlo, and you’ll spot a status update announcing a contest sponsored with Time Out New York magazine.

Want to learn more, such as how to enter? Well, you’ll have to like the Uniqlo page in order to gain access to the directions and details.

The tag line reads, “Want to be featured in Time Out New York? Like us for access to our exclusive promotion.”

Squint very hard and you can see what you’ll have to do to enter — take and submit a snapshot of yourself wearing Uniqlo garb in a funky way. But in order to click on the hyperlink that will direct you to where to submit your photos, you must like the page.

Six winners, one for each VIP event offered in conjunction with Time Out New York, will have photos of themselves outfitted in Uniqlo apparel appear front and center in advertisements for the retailer in upcoming issues.

The VIP events are:

  • Brooklyn Artists Ball After Party
  • Tribeca Film Festival
  • Manhattan Classic Cocktail Gala
  • Summer Concert Kick-Off Party
  • Sleep No More
  • Foster the People at Summer Stage

The deadline for the last installment, featuring the Foster the People show, is June 4, and the winner will be announced June 27. Click here for more details, deadlines, and dates.

At post time, the Uniqlo USA Facebook page had 65,676 likes. Let’s all keep tabs and see how the promotion goes.