Union Metrics Offers Free Tumblr Analytics and Bulks Up Premium Services
Union Metrics, Tumblr's preferred analytics provider, added a few highly requested features to its enterprise offerings and opened a beta test of non-enterprise packages.
Union Metrics, Tumblr’s preferred analytics provider, today added a few highly requested features to its enterprise offerings and opened a beta test of non-enterprise packages.
“Tumblr really runs the gamut — it’s a ton of creative people, sometimes they’re working for brands and sometimes they’re just individuals doing their own thing,” said Union Metrics CEO and co-founder Hayes Davis.
Union Metric licenses Tumblr data “fire hose” from reseller Gnip. Its enterprise-tier analytics offer full text search of that data, allowing brands to monitor their own blogs, competitors’ blogs and mentions of their company or product anywhere on Tumblr.
Today, Union began offering packages priced for individual users.
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