Unilever's charitable app uses Timeline and subscription billing; Facebook agrees to take only 5 percent of transactions
Unilever today launched a charitable Facebook app called Waterworks, which integrates Open Graph and the social network’s new subscription billing option to raise money and awareness to help bring clean drinking water to areas in need.
Users connect the Waterworks application, allowing permission to post to Timeline, and set a daily donation between $0.10 and $1.00. Users are paired with “Waterworkers,” women in water-poor communities who help distribute water purifiers and sachets of drinking water. Each Waterworker is given a mobile phone that includes a custom Waterworks app to allow her to share photos and stories that will show up within the Facebook user’s app and through notifications.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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