Unilever’s Dove Product Line Gives Facebook’s Premium Video Ads A Test Flight

By David Cohen 

DoveVideo650It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a consumer-packaged-goods company.

After nearly one year of speculation, Facebook began testing premium video ads last December, with spots promoting feature film Divergent.

NBC was next up, using the ad units last week to promote midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.”

And Thursday, The Wall Street Journal’s Digits blog reported on the Dove premium video ads, saying that they are shorter versions of this video (embedded below).

Readers: Have you seen any premium video ads in your News Feeds?