Unified Introduces Winter 2013 Edition Of Social Operating Platform
Enterprise marketing technology provider Unified released the latest quarterly update to its Social Operating Platform Wednesday, unveiling the winter 2013 edition at the Montgomery Technology Conference in Santa Monica, Calif.
Enterprise marketing technology provider Unified released the latest quarterly update to its Social Operating Platform Wednesday, unveiling the winter 2013 edition at the Montgomery Technology Conference in Santa Monica, Calif.
Unified said additions to the winter 2013 edition of its SOP include an upgraded Minilytics application that allows Facebook page administrators to identify their posts that are performing the strongest, decide which ones would be suitable as sponsored stories, and narrow down their targeting.
The new edition of SOP also adds support for advertising on location-based mobile app Foursquare.
Unified Co-Founder and Chief Product Officer Jason Beckerman said:
We continue to focus on bringing the most innovative social marketing capabilities to brands and agencies.
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