Facebook Marketing Developer Unified Debuts Social Operating Platform Summer 2012 Edition

Facebook Preferred Marketing Developer Unified Wednesday announced the rollout of what it said will be quarterly updates to its Social Operating Platform, highlighted by its Amplet suite of applications.

Facebook Preferred Marketing Developer Unified Wednesday announced the rollout of what it said will be quarterly updates to its Social Operating Platform, highlighted by its Amplet suite of applications.

Two things stood out immediately during a demonstration of Social Operating Platform Summer 2012 Edition. First, it was apparent that the platform was designed with a clear focus on advertisers and agencies, as a platform that enables advertising across Facebook and other social networks. Second, the data provided on its dashboards, and the ability by users to manipulate those data, such as by tweaking their budgets and what they were willing to pay per impression, presented powerful possibilities.

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