How 5 Industries Convert Facebook Clicks Into Fans
Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study -- cellular and telco, gaming, desktop software, and alcohol -- and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.
Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study — cellular and telco, gaming, desktop software, and alcohol — and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.
Unified examined 14 industries in the study, and here is what it had to say about the ones it highlighted:
- Cellular and telco: Advertisers in this category acquired fans at a rate 91 percent cheaper than the overall average, and Unified pointed out that Facebook users tend to be passionate about their device choices, to the point of calling out other users who disagree.
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