Unified Acquires Awe.sm
Marketing cloud technology provider Unified extended its reach into measurement with its acquisition of social media measurement platform awe.sm, and the former will integrate the latter’s technology into its Social Operating Platform.
Marketing cloud technology provider Unified extended its reach into measurement with its acquisition of social media measurement platform awe.sm, and the former will integrate the latter’s technology into its Social Operating Platform.
New features in Social Operating Platform enabled by Unified’s acquisition of awe.sm include:
- Attribution, action, and conversion tracking across social, mobile, digital, and offline marketing programs in one system of record.
- Patent-pending return-on-investment measurement across paid, owned, and earned media.
- An industry-leading open application-programming interface framework for partners and developers.
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