An analysis of the top 10 universities in the UK shows that it doesn’t necessarily take a lot of tweets to engage students on social media – on average, they only tweet four times per day.
Social media monitoring company BrandWatch examined the tweeting habits of the top 10 UK universities (according to the Times Higher Education World University Rankings 2013-2014) between January 31st and March 31st, 2014.
All together, the top 10 universities boast over 400,000 followers.
Oxford, which is the top university in the UK, has the most followers at 123,001. Interestingly, they are also the university that tweets the least, averaging just once per day yet receiving about 86 mentions each day.
Manchester was the most engaged university, with about one quarter of its total tweets being @mentions or @replies. It was also the university with the fewest followers at just 3,413.
The activity from these ten accounts focuses mainly on promoting university-related or industry news and events, and fewer than 10 percent of their tweets, on average, were engagements. The London School of Economics, King’s College London and Oxford had no engagements whatsoever.
See more stats from the top 10 UK universities on Twitter on Times Higher Education.