Twitter has always had a special relationship with the good people of the United Kingdom, particularly with those who live in London or who work in the media, but the numbers have never really reflected across the country as a whole, certainly compared to its great rival, Facebook.
I’ve been an active user of Twitter since 2008 and for the first three or four years I could count the friends and even colleagues who used Twitter regularly on one hand. That situation has changed somewhat in the last year or two, with many of my associates now active on the service (although still significantly less than Facebook), and this advance is reflected in new data from eMarketer, who estimate that more than one fifth (21.1 percent) of consumers in the UK will use Twitter in 2014, rising to one quarter by 2017.
Amongst social networkers, Twitter is used by 41.5 percent now, edging towards 46 percent in the next three years.
The bulk of growth should come from much older users, as well as the very young (Twitter doesn’t have Facebook’s 13+ age restriction), with the 18-44 year-old age group core now well established and not expected to see any significant gains in the coming years.