UK Tech Companies Ignoring The ‘Social’ Part Of Social Media, Says Study [INFOGRAPHIC]
The branding and marketing benefits of social media are now well-established, and platforms such as Twitter and Facebook are being rapidly adopted by businesses of all shapes and sizes.
But are brands actively engaging with their communities, or simply using these tools for mass-broadcasting?
EML Wildfire looked at the social media activities of 50 of the UK’s fastest-growing tech companies, and found that while 90 percent had a presence on one or more social networks, only a small number were actually being ‘social’.
Twitter saw the highest overall levels of engagement, with 68 percent of the 41 companies who had a Twitter profile using it to build relationships with followers – although only 14 percent of tweets sent were replies.
And
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