UK SMBs: 71% Use Facebook, 60% Twitter, Six Out Of Ten Say Social Media Very Important To Vital
A new survey has revealed that the vast majority of small businesses in the UK are now actively using social media for marketing, recruitment and networking.
In their Small Business Survey 2012, PeoplePerHour.com polled 1,300 UK companies about their social networking usage, and found that 91 percent of respondents now use these channels for business purposes, up from 60 percent a year ago. Some 37 percent said that platforms such as Twitter, Facebook and LinkedIn were now ‘very important’ to their business, with 25 percent saying that they were ‘vital’.
Only 12 percent of the SMBs said that social media was ‘not important’.
Facebook is the most used channel, with 71.1
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