UK Promoted Trends See Engagement Rates As High As 11%
Twitter began selling its advertising products, Promoted Trends, Tweets and Accounts, in the UK in late September.
Now, Electronic Arts (EA), the second advertiser to participate in the program, has just released some statistical insight into just how effective these ads have been.
Marketing Magazine reports that EA saw some very impressive engagement rates on their first batch of UK Twitter ads.
On their Promoted Trend purchased on September 29th to promote FIFA 12, EA received a massive engagement rate of 11 percent.
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