Facebook Not Forced To Walk Plank After Ubisoft Campaign For ‘Assassin’s Creed IV: Black Flag’
Facebook is a natural advertising medium for games played on its canvas or mobile applications that are connected to the social network, but what about AAA console titles? Developer Ubisoft promoted the launch of its “Assassin’s Creed IV: Black Flag" with Facebook advertising, and it achieved stellar results.
Facebook is a natural advertising medium for games played on its canvas or mobile applications that are connected to the social network, but what about AAA console titles? Developer Ubisoft promoted the launch of its “Assassin’s Creed IV: Black Flag” with Facebook advertising, and it achieved stellar results.
According to a case study released by the social network, Ubisoft’s goals were to build awareness and drive purchase intent, and it used Facebook’s custom audiences to reach users on the social network who had engaged with its games in the past.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in