Uber has offered Chicago users a free taxi ride to the polls on election day, so long as the fare doesn’t exceed $20.12. (Get it?)
The company is partnering with Rock the Vote to offer the deal. It joins other apps and social networks, such as Foursquare, in encouraging voter turnout.
Users can redeem the Uber offer by using its taxi service on election day while the polls are open and entering the promo code VOTEUBER. Users must have a polling place as their destination. Because Uber uses GPS to calculate fares, it will be able to verify users’ destinations.
The move may generate good PR for the company as it battles with Chicago city government to allow it to continue offering its black car. Proposed new rules for car services would ban the use of GPS as a way to calculate fares.
(Although the proposal came from the Mayor’s office, when asked for more information, a spokesman for mayor Rahm Emanual said only, “Uber and other companies are pioneering new ways to access Chicago’s robust transportation offerings, and we continue to work with them and others to ensure we have modern laws that accommodate modern transportation technologies.”)
Windy city taxi industry groups are also suing Uber.
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