U.S. Facebook Users Becoming More Mobile-Centric

Contrary to an erroneous report in The Guardian last week, Facebook isn't losing users in the U.S. They're just changing up their habits. According to figures provided to AllFacebook by Nielsen, Facebook users are shifting more of their social network time to their mobile devices and away from desktop. In March 2013, U.S. visitors to Facebook's mobile application (Android & iOS) spent an average of 6 hours, 49 minutes on the site, compared to 6 hours, 44 minutes on average on desktop.

Contrary to an erroneous report in The Guardian last week, Facebook isn’t losing users in the U.S. They’re just changing up their habits. According to figures provided to AllFacebook by Nielsen, Facebook users are shifting more of their social network time to their mobile devices and away from desktop. In March 2013, U.S. visitors to Facebook’s mobile application (Android & iOS) spent an average of 6 hours, 49 minutes on the site, compared to 6 hours, 44 minutes on average on desktop.

In March 2012, that desktop figure was 7 hours, 9 minutes per person on average.

Figures from Nielsen show that people are still highly connected to Facebook, but their attention is moving from desktop to mobile apps.

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