Two Of Three Twitter Users Say Retailer Tweets Influence Purchase

If you’re a merchant and you’re not on Twitter, now’s the time to set up your account. Two of three Twitter users say they have made a purchase which was influenced by Twitter.

According to data collected in April and May 2011 by Kantar Media’s Compete, 66.1 percent of Twitter users say retailer tweets and accounts have influenced their purchase. Nearly 30 percent of Twitter users polled say they find retail Twitter accounts influential, 25 percent say they are very influential, and 12.5