Twitter's Ratings Deal 'Is Bigger Than Most People Thought,' Says Research Firm

Twitter's partnership with Nielsen to provide social TV ratings has been undervalued in the media and the tech industry, according to a Greencrest Capital presentation supporting its recent claims that Twitter is heading toward a 2014 public stock offering.

Twitter’s partnership with Nielsen to provide social TV ratings has been undervalued in the media and the tech industry, according to a Greencrest Capital presentation supporting its recent claims that Twitter is heading toward a 2014 public stock offering.

The partnership with ratings giant Nielsen, announced in mid-December, will gauge the reach of online and mobile conversations about television shows based on Twitter data.

“To the extent that Twitter becomes a place to go for ratings, it also becomes place for advertisers to go,” said Max

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