For just $100,000 – $120,000, you can own a Promoted Trend for 24 hours. That’s the business proposition that Twitter is offering advertisers, and, despite the rumored price-hike, it seem to be working.
Promoted Trends are those Trends that sit atop the list of top 10 trending topics at any given time with a little “Promoted” button. An advertiser can buy a trending topic, and basically own the conversation around that topic for the day. One of their tweets will appear at the top of the timeline when people click on, or search for, that particular trend. Popular brands like Coca-Cola, Nextag and AT&T have purchased Promoted Trends in the past.
Since Twitter has reportedly been selling out their Promoted Trends pretty consistently, it makes sense that the company would start raising prices. Promoted Trends are among the three Promoted Products (also including Promoted Tweets and Promoted Accounts), that Twitter introduced starting last April to start bringing in some revenue.
All Things D’s Kara Swisher reports that Twitter has told advertisers to expect a price hike for Promoted Trends in the coming months.
Apparently, a Promoted Trend currently costs advertisers between $70,000 and $80,000. But Swisher reports that Twitter will be raising this price to between $100,000 and $120,000 in the next few months.
Right now, Twitter is only selling a single Promoted Trend per day. But, as Swisher reminds us, they already have the infrastructure in place to start selling them in more specific geographical markets. We imagine that a worldwide Promoted Trend might cost advertisers closer to $120,000 for a 24 hours time period, while purchasing a location-specific one for, let’s say, Canada, might cost $100,000 or less.