Twitter's Next Acquisition Might Be AdGrok, But "It's Complicated"

Rumors have been flying that Twitter is set to make another acquisition, this time in the “under $10 million” range. The company is eying San Francisco-based AdGrok, a platform that simplifies contextual keyword bidding within Google Adwords… but the deal is currently “complicated”.

TechCrunch first reported this story late last night, citing multiple sources that Twitter is in talks with AdGrok.

If this deal goes through, this would be Twitter’s second acquisition in as many weeks.

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