Twitter's Nascar Promotion Hints at Social TV

Twitter is one of those services that's always mentioned with a "but" - and it's always about money. The service, which is widely accepted as the most possibly current news source on the web on pretty much any subject, also has the stigma of being unsustainable and a 'flash in the pan'. So when I saw that they'd put on a commercial during Nascar and Nascar had pointed to their specialized #Nascar hashtag chat page several times during the broadcast, I knew Twitter was finally taking steps to address the "but".

Twitter is one of those services that’s always mentioned with a “but” – and it’s always about money. The service, which is widely accepted as the most possibly current news source on the web on pretty much any subject, also has the stigma of being unsustainable and a ‘flash in the pan’. So when I saw that they’d put on a commercial during Nascar and Nascar had pointed to their specialized #Nascar hashtag chat page several times during the broadcast, I knew Twitter was finally taking steps to address the “but”.

Twitter had a series of video ads, all demonstrating what it’s like behind the scenes at Nascar, and pointing out that by heading over to Twitter you would get access to angles you’d never be able to get otherwise.

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