Twitter's Clickbait Spoiler Profiles

Twitter spoiler profiles are calling out clickbait, as provocative, formulaic headlines become the norm among advertising-hungry publishers.

* from @HuffPoSpoilers: “I give in to @HuffingtonPost click-bait so you don’t have to (created by @alexmiz).”

Twitter spoiler profiles are calling out the clickbait-and-switch approach to digital publishing as provocative, formulaic headlines become the norm among advertising-hungry publishers.

Marketing ploys meant to trigger emotion and raise curiosity are as old as the industry itself, but publishers reinventing these tropes — spawned by BuzzFeed, hijacked by Upworthy and now commonly used by digital pubs like Salon and Gawker — risk credibility as readers cry foul and demand a higher standard.

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