Twitter's Analytics Platform Delivers Free Insights, If You Know Where to Look

Twitter's analytics platform is free and open to the public, but it's hidden in the Twitter Ads section of your settings. You can use the tool to check your follower count and to track how well your Tweets perform.

Twitter’s analytics platform is free and open to the public, but it’s hidden in the Twitter Ads section of your settings. You can use the tool to check your follower count and to track how well your Tweets perform.

The Analytics tab in Twitter Ads is divided into two sections: Timeline Activity and Followers. 

The Timeline Activity shows four to six weeks’ worth of data, including follow/unfollow stats and Tweet statistics like Favorites, Retweets, Replies, and click-throughs.

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