Twitter Buys Bluefin in Effort to Dominate Second-Screen Advertising Market
Twitter confirmed a rumored acquisition of the social TV analytics company Bluefin late on Monday, saying that it would incorporate Bluefin's technology into its social TV ratings deal with Nielsen.
Twitter confirmed a rumored acquisition of the social TV analytics company Bluefin late on Monday, saying that it would incorporate Bluefin’s technology into its social TV ratings deal with Nielsen.
“This acquisition reflects our commitment to the social TV market,” Twitter’s chief operating officer Ali Rowghani said of the deal, details of which were not disclosed.
In December, Twitter became Nielsen’s exclusive tool for measuring TV watchers’ social engagement on mobile devices. But the companies didn’t say much about how they would gauge the connection between tweets and television programming.
That’s where Bluefin comes in.
“Building
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