Outraged Farmers Take To Twitter With Anti-Panera #PluckEZChicken Campaign
In response to Panera Bread’s “EZ Chicken” Twitter campaign, which it was using to promote its antibiotic-free chicken, up-in-arms farmers have launched a Twitter counter-campaign using the hashtag #PluckEZChicken.
Here’s what’s going on.
Panera’s @EZChicken Twitter account, which has since been deleted, was posting cartoons of a mix between a chicken and a pill with slogans like, “Hard work pays off eventually. But lazy pays off now.” The implication was that Panera was calling farmers who use antibiotics lazy.
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