Twitter Will Target Promoted Tweets to Users Who Saw Related Ads on TV
Twitter today launched a new advertising product that will target promoted tweets to users who watched TV programs during which related television commercials were aired.
Twitter today launched a new advertising product that will target promoted tweets to users who watched TV programs during which related television commercials were aired.
The ad product continues to show Twitter working hard to dominate the second screen marketing experience. Last year, 32 million people in the U.S. tweeted about TV programming.
“Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable,” Twitter said.
The product builds on the technology the company acquired
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