Over Half Of All Twitter Users Follow At Least Six Brands
Twitter revealed yesterday that its users are very interested in hearing the 140-character musings of companies: over half follow six brands or more, and 88 percent follow at least one.
Twitter’s vice president of global brand strategy Joel Lunenfeld spoke to a crowd at the AB MIXX advertising conference on Tuesday. Lunenfeld explained that Twitter users are eager to follow their favorite brands.
One of the major reasons why these users choose to follow a brand or two is because they’re looking for discounts and free stuff.
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