Twitter was born mobile. Back in July 2006 when co-founder Jack Dorsey first envisioned and launched the service, Twitter was known as “twttr”, a name inspired by both Flickr and the five-character length of U.S. SMS short codes, and the site made heavy emphasis on the use of sending messages via text.
Fast-forward to the heady days of 2013, and Twitter is, well, everywhere, and a huge part of that growth has been because of the micro-blogging social network’s continuing presence in the mobile space. Indeed, some 80 percent of the 10 million Twitter users in the United Kingdom now access the platform via their mobile device, and two-thirds (67 percent) of these mobile users follow brands on Twitter.
This infographic, which comes courtesy of @TwitterAdsUK (in partnership with Compete), takes a closer look at why mobile has never been more important to Twitter.