Twitter TV Ad Targeting Now Available To All National Advertisers
In May, we shared the news of the beta launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized.
Today, Twitter announced that the platform has been so successful, it’s shifting out of beta mode and is now available in the U.S. to all advertisers running national television commercials.
In a blog post announcing the general availability, Bluefin Labs (acquired by Twitter in February) founder Michael Fleischman wrote,
“During a handful of studies, users that Twitter identified as being exposed on TV and then engaged with a Promoted Tweet demonstrate 95% stronger message association and 58% higher purchase intent compared to users identified as being exposed on TV alone.
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