Twitter Drives More Traffic To The Guardian Than Any Other Social Media Platform
Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Guardian News & Media CEO Andrew Miller announced that Twitter drives more referral traffic for key breaking news stories to The Guardian than any other social media platform.
10% of the newspaper’s online traffic currently comes from social media, and Twitter plays an integral role.
Miller said,
“Twitter has really helped the Guardian. We’re at the heart of breaking news. Twitter is the fastest way to break news now.
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