Twitter To Sell Political Advertising As Early As This Week [UPDATE]
We’ve been shielded from those exasperating negative political ads thus far, but rumor has it Twitter will be displaying political ads as early as this week.
Be on the look out for campaign slogans, political endorsements, and of course, underhanded mud-slinging in your Twitter feed over the next few weeks. According to Politico, political ads will start running on Twitter this week.
Adam Bain, Twitter’s president of global revenue, explained why the company is diving into the political arena:
“We’ve had five years to watch and observe how people are using the platform organically and we know politicians are active on the platform, and we know that consumers enjoy the messages from those politicians.
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