Twitter Tests Tweeters With Targeted Ads
Twitter is going where Facebook and much of social media have gone before: to the land of paid advertisers, brand placement and targeted ads. The social networking site let it slip this week that it has begun testing technology that would allow advertisers to target users based on who they are following and what type of information they are searching for.
What this means for Tweeters is that if you’re following @CocaCola’s tweets, for instance, you might get an ad for a new Coke drink; if you’re following @DeltaAirlines,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in