For Twitter, The Kids Aren't Alright
Just 11 per cent of Twitter users are aged 12 to 17, reports the New York Times (via Comscore).
Silicon Alley Insider writes about a ‘veteran venture capitalist’ being overheard saying that, “Twitter had better sell out before it’s too late. Young people don’t like Twitter. My kids think Twitter’s bullshit.”
Earlier this year, Morgan Stanley unveiled the research of a 15-year old who suggested that while teenagers were ‘consuming social media’, they were ignoring Twitter.
Meantime, use of social media by adults in the 35 to 64 demographic grew 60 per cent in the last year.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in